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Trades coaches only. One slot in 2026.

Turn your coaching system into software your students use.

I already built one. There's a financial advisor coach with a system he teaches his students. I turned that system into software. About 280 of his students use it every day. I want to do the same with one trades coach in 2026.

Apply: 5 questions, 4 minutes

No cold pitch. No deck. Read every word before you apply.

What's running right now

  • ~280
    Students using the software every day
  • $2M+
    Coaching revenue powered by it
  • 1
    Coach per year

You teach the system. Your students don't stick to it.

You've trained hundreds of contractors. Your system works when they run it. The problem isn't the system. The problem is that half your students stop running it by week three. A course platform and a Slack channel will not fix that.

  • If your students run your system in a Google Sheet, half of them stop opening it inside 30 days.
  • If your scorecard, deal pipeline, or job-costing tool lives in a PDF, only your hardest workers will actually use it.
  • If your students already pay $300 to $800 a month for JobNimbus, ServiceTitan, or AccuLynx, they will pay for software that actually runs your system. And they will not pay you to teach it to them twice.

What changes when your system becomes software

  • A second revenue line that doesn't depend on you coaching.

    Tom Ferry, Russell Brunson, and Alex Hormozi each built a software arm on top of their coaching. Hormozi sold his at a $46M valuation. The software keeps earning when you stop teaching.

  • Retention set by the tool, not your students' willpower.

    Software your students use at the sales call, the job site, the Monday morning huddle. PDFs and Google Sheets don't get opened. Software does. Your retention math changes the day this ships.

  • Your system locked in as a product.

    A course teaches your system. A community talks about it. Only software actually runs it. That's the gap, and it's the part your competitors can't copy.

How this works

  1. We map your system.

    Two hours on a whiteboard. If we can't draw your process as boxes and arrows, we don't go further. No fee for this step.

  2. I build the software.

    Real code, written by me. This isn't a dev-shop hand-off — it's a cofounder build. You see working software inside 90 days, not slides.

  3. Your students start using it.

    You promote it to your audience four times a year. They sign up, pay monthly, and run your system inside the tool. We split the revenue and the equity per the deal.

What you get

Built for you, not white-labeled

Your system, encoded in code. Not a GoHighLevel skin. Your competitors can't buy the same product and put their logo on it.

A CTO, not a contractor

I stay in the company as a real partner. I lead the build personally — write the code, own the product — and answer the phone when something breaks two years from now.

Built around your scorecard

Whatever you grade your students on (close rate, job cost, lead-to-quote) becomes the dashboard. Your system is the feature list.

Working software in 90 days

Real software your students can use inside one quarter. Not a 12-month build. Not a $250k spec doc.

Standard founder vesting

Four-year vest, one-year cliff. If I bail before year one, you keep 100% of the code under a clean license. The same protection any real cofounder gives.

Sold under your brand

Your name on the login page. Your URL. Your customer relationship. I'm the engine. You're the face.

The first partnership, in their own words

We teach a real, repeatable system. The software is what separates students who run it from students who drift after the second mastermind. Our retention is no longer a willpower problem.
Founder, financial-advisor coaching practice
RESULT
Software used daily by ~280 of his students across the U.S. Coaching practice at $2M+ in annual revenue.
Jevohn ran the technical side end to end. I never had to learn what a build pipeline was. He treats it like he's the cofounder because he is.
Co-owner, financial-advisor coaching practice
RESULT
Software built without a dev shop. Shipped to paying students in under 12 months.

What's in the partnership

  • System mapping (2-hour structured session + workflow doc)$5,000
  • Software design (UX wireframes, full user flows)$25,000
  • MVP build to first paying student (10 to 14 weeks)$80,000 to $150,000
  • Ongoing engineering for the life of the company$180,000/yr fractional CTO retainer
  • Product strategy and roadmap ownership$20,000/yr advisory
  • Bug fixes, infrastructure, on-call coverage$40,000/yr
  • Real cofounder accountability (I stay in the company)Not for sale. Dev shops don't offer this.
  • All future feature builds while I hold equityOpen-ended

Equivalent market value: about $350,000 the first year, $240,000+ every year after.

Your cost: zero labor in Option A. $80,000 in Option B. Either way, the build above is the same.

What changes between the two is how you want to split ownership. See the two arrangements below.

Two ways to do the deal

Option A. Equity partnership (most coaches pick this).

I build the software at no labor cost. You cover infrastructure (about $200 to $800 a month for the first 18 months). We split equity 50/50. You also get a profit share on top of that. You promote the software to your audience four times a year for the first three years. You're the CEO and the face on every sales page. I'm the CTO and a real cofounder, not a contractor.

Option B. Paid build (you keep majority ownership).

If you'd rather pay cash and keep more equity, we structure it as a build engagement. You pay $80,000 across three milestones (kickoff, MVP, first paying student). You take 80% equity. I take 20% for ongoing technical ownership and maintenance. Same vesting on both. You decide which fits before we sign.

Four-year vest. One-year cliff. Clean exit.

If I quit, get hit by a bus, or stop showing up before year one is over, you keep 100% of the equity and the source code under a clean license. After year one, my equity vests monthly over four years. Standard founder terms. The same cofounder protection a venture investor would write into a term sheet.

The questions every coach asks

How much does this cost me?
Two ways. Option A: zero labor cost. You cover infrastructure (about $200 to $800 a month for the first 18 months) and we split equity 50/50, with a profit share to you. Option B: you pay $80,000 for the build across three milestones, you keep 80% equity, I take 20% for ongoing technical ownership. Same vesting either way. You pick before we sign.
When does this actually start paying off?
Months 1 to 3 are the build. Nobody is making money yet, because there are no paying students; the software is still being written. You cover infrastructure (Option A) or pay milestone payments (Option B). I run on my day-job income. Once the software ships and your students start subscribing, revenue flows the same month. A trades coach who promotes to a 500-student audience can hit $5,000 to $15,000 a month within the first six months. By year two, mature numbers are 5x that. Revenue splits the same way as ownership: 50/50 in Option A, 80/20 in your favor in Option B.
What if you bail?
If I quit, get hit by a bus, or stop showing up in the first year, you keep 100% of the equity and the source code. You walk away free. After year one, my stake unlocks in monthly slices over the next three years. So at month 30, if I quit, I'd own roughly 62% of my agreed share and the rest reverts to you. This is called "four-year vest, one-year cliff" in startup-speak. Every cofounder lawyer will tell you it's the right structure. The first year is a trial year. If I'm not doing the work, you're not committed.
What if the product doesn't work?
Most products fail. I'm betting build time. You're betting your distribution. The downside is bounded on both sides. Your audience trust survives a tool that flops. My day-job salary does not go away. We agree before signing on what "working" means at 6 and 12 months. If we miss both, we wind it down cleanly.
Is this for me?
Yes if: you teach a real, repeatable system (not vibes), your coaching practice does $500k+ a year, and your students currently run your system in spreadsheets, PDFs, or Google Docs. No if: your audience is under 500 paying members, your system is mostly mindset, you want to be the technical owner, or you work in a compliance vertical (medspa, healthcare, GLP-1, student data).
Why not just hire a dev shop?
Dev shops build what you spec. They don't tell you the spec is wrong. They don't stay in the company. They don't iterate after launch. They charge $80k to $250k and disappear. Eight months later the product is dead because no one owns it. I'm the technical owner. That's a different job from "vendor."
What about Lovable, Bolt, or other AI builders?
Those tools get a coach to a demo in a weekend. They don't get a coach to a company. Customer support, billing, integrations with JobNimbus or ServiceTitan, uptime when 280 students are logged in on a Tuesday morning. That's the work AI builders don't do. If you can ship and run a real product in a weekend, you don't need me. Most coaches can't, and shouldn't try.
How is this different from white-labeling GoHighLevel?
GoHighLevel is a generic CRM with your logo on it. Three of your competitors have the same product with their logos on it. White label is a race to the floor on price. What I build is your system as software. The feature list is your IP, not a generic template. You can charge $300/mo for system-specific software. You cannot charge $300/mo for a rebranded CRM, and your students know the difference.
How long until something is live?
First 30 days: system mapping and design. Days 30 to 90: working software in your students' hands, billing live. Days 90 to 180: iteration on what real users do versus what you assumed. You'll have something to show your audience inside one quarter. Not 12 months.
Why only trades?
Trades is where the gap is. JobNimbus, ServiceTitan, and AccuLynx are generic CRMs that don't know your system. Tom Ferry already built Revii for real estate. Skool already owns course platforms. GoHighLevel already commoditized agency software. Trades coaches are sitting on the largest unoperationalized systems in the SMB economy: pricing for profit, job costing, crew scorecards, insurance claim workflows. Nobody has built coach-branded software around any of it. Roofing is where I'm starting. HVAC and remodel are next. Real estate and financial services coaches in 2027.

Who I am

Jevohn Gentry, founder
Jevohn Gentry

I'm Jevohn Gentry. I built and own a vertical SaaS company that powers a $2M+/yr financial-advisor coaching practice. About 280 of that coach's students use the software every day. I built it from zero, with no dev shop and no outside capital. My day job is 13 years as a senior UX designer at a B2B SaaS company. I'm staying there. I also run a software studio called Parcel Digital — but the MFYS engagement itself is mine personally. Real cofounder, not a contractor. I lead the build personally — write the code, own the design — and stay in the company as a real cofounder. I take one new coach per year. I'm considering applications for the 2026 slot now.

Parcel Digital is my software studio — a separate offering where a full team (engineering, design, PM, QA) builds custom software on monthly retainer for cash clients. Parcel's team handles Parcel's clients. Your MFYS engagement is me personally — the build, the architecture, the late-night fixes. That's the whole point of MFYS, and it's why I only take one a year. If you'd rather have Parcel's full team build it for cash on monthly retainer, that's a different conversation: parceldigital.io

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Take the 2026 slot

Five questions. Four minutes. If you're a fit, I reply within seven days with a 30-minute Zoom call. If not, I tell you why and point you to who I'd talk to instead.

Apply: 5 questions, 4 minutes

Apply for the 2026 slot

Five questions. I read every application. No marketing fluff.

Step 1 of 520%

Your name and the URL of your coaching business

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